How Supplier Optimization Works

Supplier optimization helps eligible Stay22 links direct travelers to a relevant booking provider without requiring partners to manage multiple versions of the same link. It is designed to simplify the booking journey for your audience while helping Stay22 select an appropriate supplier for each eligible click.

What is supplier optimization?

Supplier optimization is a Stay22 capability that selects the booking provider most likely to convert a particular traveler’s click into a booking.

It applies to eligible accommodation experiences and considers contextual signals such as the traveler’s country, destination, and device. The goal is to make a relevant supplier choice for each click, not to always send traffic to one specific provider or to select a provider based on commission.

How does it work?

When a traveler clicks an eligible Stay22 link, Stay22 evaluates the available booking providers for that request and ranks them according to the likelihood of a booking.

The traveler is then directed to the provider with the highest relevant ranking. For some repeat requests, Stay22 may continue through the eligible provider list rather than sending the traveler to the same provider every time.

Supplier optimization does not apply to every link. Direct links that already specify a supplier may remain unchanged, and eligibility depends on the Stay22 product, link type, accommodation experience, and configuration.

What does this mean for partners?

For eligible experiences, supplier optimization works in the background. It can help your audience reach a relevant booking provider without requiring you to create and maintain separate links for each supplier.

Depending on the product or link being used, a traveler may be directed to a different booking provider than the one they expected from the original link. The destination, accommodation search, and general booking intent should remain relevant, but the provider brand or booking page may change.

Supplier optimization is not a guarantee of higher conversion, revenue, booking value, or commission. No supplier is always the best option for every traveler, destination, or device.

Supplier optimization currently supports eligible accommodation traffic across selected Stay22 experiences, including Nova, eligible Spark links and Allez links generated from the hub.

No. If your Stay22 experience or link is eligible, supplier optimization is handled automatically.

Frequently asked questions

Does supplier optimization always change the booking provider?
No. A traveler may continue to be directed to the original provider when that provider is the most relevant eligible option, or when the link is not eligible for supplier optimization.

Does supplier optimization apply to flights, activities, or car rentals?
Supplier optimization capability is currently focused on eligible accommodation experiences.

Can I choose the supplier myself?
Supplier-specific links can preserve the intended provider in cases where supplier optimization does not apply. For links that use supplier optimization, Stay22 selects from the eligible providers for that request.

Will my existing Allez links stop working?
No. Eligible links continue to route travelers to relevant booking experiences. However, the final provider or booking page may differ when supplier optimization is active.

Can supplier optimization override supplier exclusions?
Supplier exclusions and link behavior can interact differently depending on how the link was created. If a specific supplier must not be used, contact your Stay22 representative or Support before relying on an exclusion alone.

How can I confirm whether my links use supplier optimization?
Stay22 can confirm the behavior for your specific product, link type, and account configuration.

For questions about your setup, contact your Stay22 representative or Stay22 Support through the chat bubble on our website.