Retail Integration — FAQ & Help Guide

What is Stay22 retail?
How It Works
What’s the difference between Travel and Retail?
Will this impact my SEO or page performance?
Who can access Retail?
Can I deactivate Travel if I only want Retail?
When will I see results?
Can I still use other affiliate programs?
How do I know which offers are being shown?
Where do the retail offers come from?
Cookie and attribution for Nova Retail sales
Can I see details of my retail earnings?
Will retail and travel earnings show up together?
When is data updated?
When will I get paid?
Why might a commission disappear or change?
Will I know exactly what was returned?
How is commission calculated?
What is my retail commission share?
How can I track which of my pages trigger Retail?
Does Nova Retail work in all countries?
Need Help?

Welcome to Stay22 Retail

Welcome to Stay22 Retail, the latest expansion of our Nova solution.
This guide explains how Retail works, how to get started, and what you can expect to see in your reporting.

What is Stay22 Retail?

Stay22 Retail expands Nova’s capabilities beyond travel content.
It automatically detects when your readers show shopping intent and displays relevant retail offers — helping you earn additional revenue from your existing content.

You don’t need to manually add links, change your layout, or update your content.

How It Works

Once the Stay22 script is installed on your site:

Our detection model identifies if the content is retail- or travel-oriented based on context and reader behavior.
If retail purchase intent is detected, Nova surfaces a contextual retail offer in a new tab — without affecting your page or user experience.
You earn commissions on completed purchases generated through these interactions.

What’s the difference between Travel and Retail?

The same Nova technology powers both.

Travel: surfaces accommodation and activity offers.
Retail: surfaces product and shopping offers.

The detection model determines which type of offer to show based on your content and user behavior — no manual toggling required.

Will this impact my SEO or page performance?

No. The script is lightweight and doesn’t modify your layout or page structure.
All actions happen in the background and only for a small percentage of high-intent readers.

Who can access Retail?

Partners who have:

The Stay22 script live on their site
Retail intent content (e.g., lifestyle, parenting, food, product guides)

If you meet both, your account can be activated for Retail automatically.
You may also receive an invitation via the Stay22 Hub to join early access or retail programs.

Can I deactivate Travel if I only want Retail?

No, Travel and Retail work hand in hand. Nova’s AI automatically analyzes your page content to determine whether it’s travel- or retail-focused, then shows the most relevant offers.
Keeping both active lets you capture more earning opportunities across all types of content, maximizing your overall revenue without any extra work.

When will I see results?

You’ll find your retail data in your Stay22 Partner Hub under the Transactions tab (formerly called "Bookings").
To view just retail data, use the Provider filter and select Retail.

You’ll be able to see:

Your total commissions earned
What products were purchased
Quantity and returns
Commission status (Pending, Ready, Paid)
Shipping and transaction dates
Product names (when available)

Note: Retail data may take up to 48 hours to sync after a sale is completed.

Can I still use other affiliate programs?

Yes. Stay22 Retail works alongside your existing programs and does not replace or conflict with your current affiliate setup.
It simply captures incremental opportunities your content already attracts.

How do I know which offers are being shown?

You’ll see aggregated reporting by category and merchant type in your Hub dashboard.
Individual brand details are not displayed at this time, but you’ll be able to track clicks, conversions, and earnings as usual.

Where do the retail offers come from?

Stay22 connects to retailer inventories through our trusted affiliate supply partner — not resellers or aggregators.
This means you’re earning commissions from real retailer programs, powered by verified merchant partnerships within our network.

Current supported retailers include:
Walmart, Wayfair, Target, Nike, Sephora, Shein and many others — covering categories such as fashion, home, tech, lifestyle, and everyday essentials.

Brand availability may vary by phase and rollout schedule.

Cookie and attribution for Nova Retail sales

Nova Retail follows standard affiliate attribution rules, with cookie windows that vary by merchant — typically ranging from 24 hours to 60 days.

This means you’ll earn a commission on any eligible purchases made within that window (on desktop, mobile, or app) — not just the product initially suggested.

Example: If a visitor clicks a retail offer for a coffee maker but ends up buying other kitchen accessories within the merchant’s attribution window, you’ll still earn a commission on those purchases.

Can I see details of my retail earnings?

You’ll see a list of retail transactions in your Partner Hub showing your commission amount, status (Pending, Ready, or Paid), and transaction date.

Product-level details like item name or quantity aren’t available yet — but rest assured, all eligible sales are tracked and paid once the retailer confirms the transaction.

This ensures you still get full visibility into your earnings, even as we continue improving reporting depth over time.

Will retail and travel earnings show up together?

Yes. Both Retail and Travel earnings appear in the same Transactions tab in your Stay22 Hub.
You can filter by Provider to view just Retail or Travel.

When is data updated?

Retail data updates daily, but only after a purchase ships.
If an item hasn’t shipped yet, it won’t appear in your dashboard.

Occasionally, shipment confirmations may cause a short reporting delay — but your commissions are still being tracked in the background and will appear once confirmed.

When will I get paid?

Commissions become eligible for payout 90 days after the commission is confirmed, allowing time for returns, validations, and processing.

Retail earnings are automatically included in your regular Stay22 payouts — no extra steps required.

Reporting data is ingested hourly, daily, or weekly depending on the merchant to ensure all cookie windows are captured.

Why might a commission disappear or change?

If a product is returned or canceled, the associated commission is removed.
When specific order details aren’t shared by the retailer, adjustments are applied to the oldest unpaid matching product for consistency.

Will I know exactly what was returned?

Not always. Retailers may not provide item-level return details.
If a return occurs, you’ll see the adjustment reflected in your Retail Transactions Report without a product identifier.

How is commission calculated?

Commissions are based on completed purchases made through Retail offers shown to your visitors.
Rates may vary by merchant and category, and they’re automatically reflected in your Hub earnings.

What is my retail commission share?

Your commission share for Nova Retail follows the same model as Stay22’s travel network — a revenue-share split between Stay22 and the partner.
You’ll earn 30% of the total commission generated from each eligible retail purchase.

How can I track which of my pages trigger Retail?

You can view performance by page in your Hub analytics (Retail as provider) to identify which types of content generate the strongest retail conversions.

Does Nova Retail work in all countries?

Retail is currently available in select countries as part of our phased rollout.
Offers come from trusted merchants based on where the user is browsing.

We’re actively expanding our retail network to include more brands and regions over time.

Current coverage includes:

🇺🇸 United States: Walmart, Target, Nike, Best Buy, Kohl’s, Hugo Boss, StockX, Groupon, TikTok Shop, and Free People US
🇫🇷 France: Nike, Pinko, SmartBuyGlasses, and Wish
🇬🇧 United Kingdom: Nike, Diesel, Free People UK, Pinko, and Wish
🇪🇸 Spain: Nike, Pinko, and Wish
🇨🇦 Canada: Nike, Dynamite Clothing, Garage Clothing, Pinko, Groupon, and Wish
🇩🇪 Germany: Nike, Pinko, SmartBuyGlasses, Giglio Spa, and Wish