Retail Reporting and Attribution

Cookie and attribution for Nova Retail sales

Nova Retail follows standard affiliate attribution rules, with cookie windows that vary by merchant — typically ranging from 24 hours to 60 days.

This means you’ll earn a commission on any eligible purchases made within that window (on desktop, mobile, or app) — not just the product initially suggested.

Example: If a visitor clicks a retail offer for a coffee maker but ends up buying other kitchen accessories within the merchant’s attribution window, you’ll still earn a commission on those purchases.