Table of Contents:
- Overview
- What Spark Does
- How Spark Works
- Benefits
- Eligibility and Requirements
- Managing Spark
- What to Expect After Spark Is Enabled
- Limitations and Important Notes
- Requesting Spark Link Styling Changes
- FAQ
Spark helps partners monetize existing travel content by automatically adding relevant affiliate links where there is clear booking intent.
If you publish travel articles on your website, this page is for you. Spark helps you monetize more of your content. It automatically adds relevant booking links within eligible articles, eliminating the need for manual link placement or changes to your editorial workflow.
Spark is enabled by default for partners already using the Stay22 script. It is designed to complement your current setup, not replace it. It does not overwrite your existing links, rewrite your content, or require a new editorial process.
Overview
Spark for Travel: In-Article Links is for partners who want to monetize accommodation-related intent inside existing travel content. Instead of asking you to manually add affiliate links across old and new articles, Spark identifies relevant opportunities and adds links automatically where they fit naturally.
What Spark Does
Spark can help you:
- Monetize existing travel content without manually updating each page.
- Capture missed accommodation-related opportunities in pages that already show booking intent.
- Add links in a way that matches your site styling and keeps the reading experience intact.
- Generate incremental revenue from content you already own, including older evergreen articles.
How Spark Works
When a page is visited for the first time, Spark reviews the content after the main page content has loaded. It looks for relevant travel-related opportunities and, when appropriate, adds affiliate links automatically. These are Stay22 affiliate links powered by Allez, our smart linking and routing system in the background. Depending on the link and context, Stay22 may also optimize the route, supplier, and landing-page format to improve the chance of conversion.
Spark is designed to be selective. It avoids overlapping with existing links and prioritizes opportunities that are relevant and useful for readers rather than adding links everywhere.
Spark links are added dynamically, inherit your site's existing CSS, are marked as sponsored, and open in a new tab.
Benefits
Partners use Spark because it helps them:
- Monetize content at scale without extra manual work.
- Keep existing content productive over time, including archived and evergreen pages.
- Preserve their editorial workflow and site experience.
- Add monetization only where there is a strong contextual fit.
Eligibility and Requirements
Spark is designed for partners using the Stay22 script on their site. Spark is enabled by default for partners already using that script. You can check your browser console: if you see Sparklink: Enabled in the LetMeAllez output, Spark is active on your site.
For website article content, Spark currently supports accommodation-related opportunities in travel content. If your content does not contain clear relevant opportunities, Spark will not add links to that page.
Managing Spark
If you need to disable Spark on specific pages, contact Support at support@stay22.com or use the Help chat in the Hub. Please include the page URL or URLs you want excluded.
What to Expect After Spark Is Enabled
Once Spark is active, you may notice some existing text on eligible pages becomes clickable affiliate links. Spark does not rewrite your text or add new copy; it only adds links where it detects a relevant opportunity.
On a page's first visit, Spark may need time to analyze and cache the content. This means the first visitor may not always see links immediately. Later visits can benefit from the cached results.
Not every page will receive links, and pages with more relevant opportunities may receive more links than others. Results depend on the content itself and whether Spark finds strong opportunities that fit naturally.
Limitations and Important Notes
- Spark does not replace or edit your existing affiliate links.
- Spark is automated. Individual links are not currently designed to be manually edited one by one.
- Spark is instructed not to add links in the first paragraph of an article.
- Some pages may not receive links if Spark does not detect clear opportunities, and some page structures may limit where links can be inserted.
- If you publish sponsored content or other pages that should not be monetized automatically, those pages should be excluded.
Requesting Spark Link Styling Changes
Spark links are generated automatically and cannot be edited one by one. These links are Stay22 affiliate links powered by Allez in the background. However, we can support specific formatting or compliance requirements when needed.
If you need Spark links to follow a specific style, such as adding an asterisk * or adapting link appearance for legal or compliance rules, please contact Support.
Please include:
- The requirement or rule you need followed
- A URL showing your current manual link style
- A URL where Spark links appear, or an example page
- Any specific examples of the desired final format
Our team will review your examples and apply the appropriate configuration where possible.
FAQ
Will Spark change my content?
No. Spark does not rewrite or add text. It only inserts links where it detects a relevant opportunity.
Will Spark overwrite my existing links?
No. Spark is designed to avoid touching links that already exist on the page.
Will Spark slow down my site?
Spark runs after the main page content has loaded, and cached results help reduce repeat processing on later visits.
Will Spark match my website design?
Yes. Spark links are designed to inherit your site's existing CSS so they appear like native links.
Are Spark links SEO-friendly?
Spark links are marked as sponsored and open in a new tab, in line with affiliate-link best practices described in current product documentation.
Can I control or edit individual links?
No. Spark is automated, and individual links are not managed one by one. If you need more control, request page-level exclusions through Support.
Can exclude specific pages?
If you need to disable Spark on specific pages, contact Support at support@stay22.com or use the Help chat in the Hub. Please include the page URL or URLs you want excluded.
How can I tell whether Spark is active?
Spark is designed for partners using the Stay22 script on their site. Spark is enabled by default for partners already using that script. You can check your browser console: if you see in the LetMeAllez output, Spark is active on your site.