Travel agent affiliate programs: 2025 guide
If you're a travel blogger, it’s time to explore the wonders of a Travel Agent Affiliate Program.
If you’re a travel blogger or travel advisor, travel agent affiliate programs offer a simple way to earn commission from bookings made through your content. This guide explains what travel agent affiliate programs are, how they differ from general affiliate programs, and how to choose the ones that actually earn.
What’s a travel agent affiliate program
A travel agent affiliate program pays partners, such as bloggers, creators, or travel advisors, a commission for referring bookings to travel suppliers. These suppliers can include hotels, tour operators, airlines, insurance companies, or multi-brand OTAs.
Some programs are creator-friendly and open to anyone with an audience, while others are agent-specific and designed for travel advisors using supplier portals. Both types reward partners for influencing travel bookings, but the tools, reporting, and commission models can differ.
Why bloggers and travel agents should care
• Affiliate programs diversify income with commissions on bookings you already recommend.
• They let you match products to reader or client intenthotels, tours, flights, insurance, and more.
• Focusing on EPC, conversion rate, and cookie window helps you earn more than chasing headline commission percentages.
How to choose the right travel agent affiliate program
• Product fit (hotels, tours, flights, insurance, experiences)
• Geo coverage for the destinations you write about or serve
• EPC and cookie window, not just the stated commission rate
• Deep-linking tools for linking to exact hotels or tours
• Reporting and payout reliability
• Program reputation and available support
Stay22: your partner
Stay22’s affiliate program
Stay22 offers multi-OTA coverage and optimized link routing to increase conversions and EPC. It works alongside any network or program you use, helping reduce leakage and ensuring users see the best available accommodation and experience options.
Let Me Allez
Let Me Allez creates context-rich deep links directly from your travel guides, itineraries, and accommodation posts. It helps readers find the exact properties or services mentioned, improving the likelihood of a booking.
Nova
Nova supports planning and booking flows that keep users engaged until they choose an accommodation option. Improving user experience throughout the decision process helps creators and advisors generate more bookings from the same traffic.
Getting started with affiliate programs
1. Apply to a small set of programs aligned with your niche and destinations.
2. Map each program to your top-performing content.
3. Deep-link to specific hotels, tours, or services rather than home pages.
4. Add clear CTAs that direct users to the recommended booking option.
5. Track EPC monthly and replace underperforming programs after 60–90 days.
Key takeaways
• Start with 2–4 programs matched to your niche and audience geography.
• Prioritize EPC and conversion rate rather than headline commission percentages.
• Use Stay22 tools to reduce leakage, improve user experience, and lift bookings.
FAQ
What’s the difference between travel agent programs and general affiliate programs?
Travel agent programs may include advisor-focused tools, portals, or supplier relationships, while general affiliate programs are open to creators and bloggers. Both pay commissions, but agent programs may offer higher rates or advisor-specific resources.
How many programs should I join to start?
Most creators and advisors begin with two to four programs to keep reporting manageable and maintain focus. You can expand once you know which programs convert best for your audience.
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